Franchise Development Manager and Geomarketing Specialist. 12 years of experience in recruitment, territory mapping, and market analysis for expanding networks in France.
Antoine Besson is a growth strategist who masters the art and science of franchise development. With a background in urban planning and sales, he helps franchisors identify prime territories and recruit the right candidates. Antoine utilizes advanced geomarketing tools to define exclusive zones based on isochrones rather than arbitrary radius, ensuring network densification without cannibalization. He guides brands through the entire recruitment funnel, from lead generation and "Discovery Days" to the signing of the DIP, emphasizing the importance of candidate profiling over pure capital availability. His expertise includes conducting local market research and adapting national concepts to specific regional realities, distinguishing between Tier 1 and Tier 2 city strategies.