Chartered Accountant and Financial Strategist dedicated to franchise network performance. 15 years of experience in business modeling, bank financing negotiations, and audit for retail chains in France.
Julien Delacroix is a certified Chartered Accountant (Expert-Comptable) who dedicates his practice to the financial health of franchise networks. He possesses deep expertise in structuring business plans that pass the rigorous credit committees of French banks, utilizing mechanisms like Bpifrance guarantees and optimizing personal contributions. Julien helps franchisors and franchisees navigate the complexities of French fiscality, including VAT pre-financing on works and URSSAF social charges. His work involves defining viable financial models, calculating working capital requirements (WCR), and auditing franchisee performance to ensure royalty compliance without damaging trust. He provides actionable insights on P&L optimization, managing cash flow during the launch phase, and verifying the "commercial viability" of pilot units.