Retail Marketing Director specializing in local brand activation and digital drive-to-store strategies. 10 years of experience harmonizing national branding with local franchisee needs.
Chloe Martin is a digital-native marketing expert who understands the unique tension between national consistency and local adaptation. She specializes in "phygital" strategies that drive footfall to physical locations using hyper-local digital tools like Google Business Profile and geo-targeted social ads. Chloe advises franchisors on managing marketing funds transparently and creating communication kits that franchisees will actually use. Her expertise extends to crisis management, organizing grand openings, and maintaining brand integrity across diverse territories. She writes about practical marketing ROI, the "One Voice" rule during crises, and building customer loyalty programs that resist competitor discounting.